Sheldon: Happy Belated New Year
Tuesday, January 8th, 2008
I’ve just saw the video Brad was talking about yesterday. I’m pretty impressed by the efforts people will go to on youtube. It’s actually quite professional looking. Of course this all came about after an ad by Bluetongue brewery to promote their beer as “whale safe”. The idea behind it is that they want people to boycott beer brands that are owned or partially owned by Japanese companies, in particular… for instance, Tooheys. Apparently also $1 from every beer sold is going to some radical anti-whaling group.
It’s an incredibly cynical campaign which I hope backfires on Bluetongue. Now I’m no prude, I have no problems with any offensive thing you can chuck on television (or find on certain internet sites) but I think when you have to go to such lengths to sell a beer than obviously you’re doing something wrong. I realise that the campaign is more about producing publicity of any kind but can’t we go back to ads that attempt to sell a product on its own merits? Or if not that, have some ironical twist that makes a joke out of it? Or if you feel that strongly about whaling do something tasteful like start a Facebook group about it.
I’m looking forward to seeing what other causes companies can exploit to sell products. Aboriginal health is very “in” at the moment. Global warming is so last year. The civil war in Iraq isn’t holding the 18-35 market like it used to. The drought is big in key regional areas.
However I do hope that a youtube war starts up over this as that could be fairly entertaining…
Brad I reckon if you load up the video and leave your internet on you might be able to watch it after a few days…
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